Welcome to the Army Public Affairs Association Blog. We have redesigned and upgraded our web site to offer you an opportunity to be a part of a community of public affairs thought leaders.
We are beginning this blog as an experiment in crowd sourced content. In other words, I’m inviting you to contribute thoughts and commentary on topics and issues of the day. It doesn’t have to be long. It just has to be relevant. The usual rules against profanity and political rants apply - not as an infringement on your freedom of speech, but as a way for us all to stay true to our association mission.
In the past, we’ve had a spirited discussion about the Rolling Stone coverage of Gen. Stanley McChrystal and whether this was a failure of not listening to or not receiving public affairs counsel. There have been, and will continue to be, other examples of public affairs guidance gone awry or being non existent that will give us more than enough fodder for discussion.
This is also an opportunity to present “mini” case studies about a public affairs issue or problem and how it was handled successfully. After all, while we can or should learn from mistakes, it also helps us improve as communicators when we see examples of excellence. So if you have examples of best practices, I encourage you to use this forum to share your lessons learned with others through this medium.
I look forward to your input that can be emailed to firstname.lastname@example.org.